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Privacy Policy

Privacy Policy and Cookie Notice

This Privacy Policy is effective as of January 1, 2019.

Surveys On The Go® is a service of MFour Mobile Research, Inc. (“we”, “us”, “our”). This Privacy Policy lets you know how we collect, use, and share the personal information that you provide to us through our consumer survey website and mobile application (“app”) that link to this Privacy Policy (collectively, our “Platform”).

The Platform offers you the ability to respond to surveys that we conduct on behalf of our business partners (“Partners”). We may offer you incentives in exchange for your survey participation. Partners typically use these surveys to conduct and improve their products, services, and advertising.

From time to time, we may permit selected third parties to send offers on our Platform for additional survey opportunities from those third parties. If you decide to participate in such additional opportunities, your participation in those third-party surveys will be outside our Platform and will not be governed by this Privacy Policy.

1) Information Collection

We collect personal information that you provide to us, including your name, address, telephone number, email address, and zip code. We collect this information, for example, when you register for one of our survey panels. We may also obtain personal and other information about you from third parties and combine it with the information that you provide to us.

If you use our Facebook log-in tool, we may collect the information you choose to make publicly available through your Facebook profile such as your name, date of birth, email address, and residence location. You can control what specific information is made public through your use of your Facebook privacy settings.

You may also choose to provide us with your online payment information, such as PayPal account information, in order to credit incentives to you.

If you register for one of our survey panels, we may collect demographic and other information you provide to help us send you relevant surveys and for other purposes. When you register for a panel or otherwise participate in a survey, we will collect any information and responses that you provide in the course of the survey. For some surveys, this may include photo, audio, and video information that you may submit through the Platform. If you choose to participate in the TrackCash Weekly program, we will collect additional information as described below.

We may also collect information automatically, such as your Internet domain and IP address, identifiers associated with your mobile device, type of browser and operating system, other apps installed on your device, the streaming video services that you use (including the content you choose to watch), and the date and time of your visit or when you download our app. Additionally, as further described below, we may collect the precise location of your device, with your permission.

Partners that use our survey services may also provide us with certain device information to enable our Platform and our services to them, such as device identifiers.

We may combine any information that we collect, including device information, usage data (described below), location data, and survey responses, with the personal information that you choose to provide to us.

If you no longer want us to collect information from you, you can stop responding to surveys and uninstall the app. We may continue to use and share the information that you previously provided, as described in this Privacy Policy.

2) Usage Data

Cookies are small text files or other forms of data which are stored on a computer by a website and can store certain information about the internet browsing activity on that computer. We use session and persistent cookies, and other similar technologies, to make it easier for you to navigate our Platform, to provide a better experience for survey participants, and for quality control and validation purposes. You may be able to disable and/or delete cookies via your browser and/or plug-in settings; however, this may: (1) decrease the functionality of the websites you visit; (2) limit your ability to use and view our services; and (3) limit your participation in the Platform, including incentivized surveys. Even if you disable cookies, we may collect and use other information that identifies your device over time to provide our services.

On the Platform, we may use analytics services provided by third parties. These service providers may use cookies or other technologies to collect information about your online activities across the Platform and other sites and apps over time for analytics purposes.

3) Geographic Location Information

If permitted on your device, we may collect and use your precise location information obtained by our mobile app, to provide you with geographically focused survey opportunities from us and our Partners and to maintain and improve our Platform. We may also permit selected third parties to collect and use your precise location data through our app in order to send offers on our Platform for additional survey opportunities from those third parties. You will receive prior notice and must give your consent before your geographic location is collected through our mobile app. (In the event that you share your device with another person, please be aware that this person could change these permissions on your behalf.) If you do not want to provide your location through our app, please use the settings available on your mobile device to limit this sharing.

4) TrackCash Weekly Program

TrackCash Weekly is an optional program on our Platform that allows you to be invited to more surveys. If you choose to participate in TrackCash Weekly, you will allow us to collect the following additional information through the Platform about your activities on your device

  • Your device’s operating system, manufacturer, model, and power status
  • Information about your device’s network connections
  • All webpages that you visit on the device
  • All apps that you use on the device – as well as information about how you use the apps and the apps that you install and uninstall (if permitted by your operating system)
  • Activities and purchases you make on Amazon apps and websites
  • Logs of SMS messaging (but not the content of messages)

Information collected through TrackCash Weekly will be combined with other information that we collect, and will be used and shared as described in this Privacy Policy.

You can use the Platform without enrolling in TrackCash Weekly. To enroll in TrackCash Weekly, you must take certain steps such as downloading an SSL certificate, granting access to “Survey” capabilities through your operating system, and downloading a Virtual Private Network (VPN) tool that allows us to collect the additional activity data. If you do not want us to collect the additional activity data described above, then do not enroll in TrackCash Weekly. Even if you do not enroll in TrackCash Weekly, we can still collect other information through the Platform as described in other sections of this Privacy Policy.

If you choose to enroll in TrackCash Weekly, you can permanently disable or temporarily pause the additional activity data collection at any time. You can pause or disable TrackCash Weekly using controls within our app. However, if you want to remove the data collection tools that you installed for TrackCash Weekly from your device, then you must follow the additional instructions which will be emailed to you when you disable TrackCash Weekly.

Pausing or disabling TrackCash Weekly will not pause or disable any other data collection through our Platform, and you will continue to receive surveys. If you no longer want us to collect information from you, you can stop responding to surveys and uninstall the app. We may continue to use and share the information that you previously provided, as described in this Privacy Policy.

5) Information Use

We use the information we gather to offer and improve the Platform and our business, including to administer surveys and provide results to our Partners, to learn about the number and geographic location of people who use our apps and the technology used, to assist in developing changes to our Platform, to offer more relevant surveys to you, and to detect and prevent fraud, as well as for business planning purposes. As part of the Platform, we may send you push notifications as permitted by your settings.

We retain your registration information over time in order to provide the Platform to you, including to offer you additional survey opportunities for Partners or for our internal research. If you participate in our surveys, the survey responses that you provide will be used only for market research purposes for Partners to conduct and improve their products, services, and advertising. We will not use or share your responses for direct marketing.

6) Information Sharing

We will not make your personal information available to other, non-affiliated organizations or companies without your permission except as set forth herein.

We may disclose your personal information as follows:

  • when we have your permission to do so, including when you give your permission for a specific Partner to contact you for follow-up research purposes;
  • to our affiliates;
  • to service providers that help us provide the Platform and otherwise operate our business;
  • to selected third parties when they send offers on our Platform for additional survey opportunities from those third parties;
  • when we believe in good faith that the law requires it, pursuant to a court order, subpoena, warrant, or in response to a government inquiry;
  • when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating the law or our rights or interfering with (either intentionally or unintentionally) use of our apps or services;
  • in connection with a sale of stock or assets, merger, or any other change of control transaction, or in the case of a bulk or partial sale, or other transfer (including third party panelist administration) of information to another research organization / end user.

We do not provide information to Partners that identifies you as an individual (such as a name or email address) unless you give permission for us to do so, but Partners may be able to link the identifiers that we provide to personal information that they have about you from other sources. We may share other information with our Partners to provide them with our services or for their own research purposes. Typically, this information may include survey responses, geolocation information, and/or demographic information associated with unique identifiers such as hashed email addresses, device identifiers, or other alphanumeric identifiers used for internal purposes. If you participate in the TrackCash Weekly program, data collected through that program will be shared with Partners. We may also provide Partners or other third parties with aggregate reports that include combined demographic or other survey data. Partners may use and share the information that we provide consistent with their own privacy policies.

We may share and disclose information that is de-identified or otherwise does not specifically identify you or your device, in our discretion.

7) Third-Party Links

Our Platform may provide links to third-party websites or apps including offers and links to additional survey opportunities on third-party platforms. We do not control the privacy practices of those websites or apps, and they are not covered by this Privacy Policy. You should review the privacy policies of other websites or apps to learn about their data practices.

8) Updating Your Information or Deactivating Account

You may review, change or update your personal information under the “Profile” tab in your account.

You can deactivate your account by deleting the SOTG application. If you deactivate your account, we will stop sending you surveys and will stop collecting information through the SOTG app for devices associated with your account. We will keep your information in our records in case you want to reactivate.

9) Information Deletion and Retention

You can ask us to delete your personal information from our active files by emailing us at We may still retain some personal information as needed for legal and recordkeeping purposes. A request to delete your personal information will not affect any information that we previously shared with affiliates or third parties as described above.

In all other cases, we will retain information as long as required by law or as long as needed for our business purposes.

10) Children under 13

We do not knowingly collect personal information from individuals under the age of 13 on the Platform. If we learn that a person under 13 has provided us with personal information, we will endeavor to delete that information from our database. If you are a parent or legal guardian and believe that your child who is under 13 may have given us personal information, contact us.

11) International Users

The Platform is not currently offered in the European Economic Area or Switzerland. If you are using our Platform from other locations outside the United States, please note that by providing your information to us, you are agreeing to the transfer of your information to, and the collection and processing of such information in, the United States. U.S. laws regarding the collection, use, disclosure, and processing of information may vary from those in other countries and may be less stringent than the applicable laws in your jurisdiction. By providing your information, you consent to any transfer and processing in accordance with this Privacy Policy.

12) Changes to Our Privacy Policy

We reserve the right to modify or revise this Privacy Policy at any time and in our sole discretion. We will post any changes to this Privacy Policy on our Platform. We encourage you to revisit this policy regularly to stay informed about how we collect, use, and share your information.

13) Contacting Us

If you have questions or concerns about this Privacy Policy or the use or disclosure of your information as described in this Privacy Policy. Please contact us through support in this app or at

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